Packaging Design

Design work by: Cryinda Lewandowski

 

University: 

Southern University of New Hampshire

Winter 2013 Class: 

Graphic Design and Layout 

BRIEF:

Design Usage:

The design will be used to describe blueberry mint soda.

Design Restriction:

Design size is restricted to a 4 compartment drink carrier with the following dimensions:

W:  5 ¼ “ x H: 4 ¾”

The handle will allow for a 4 design but must make accommodations for a push out carrying hole.

Audience:

The targeted audience will be for females age ranging from 18 – 50.  Active females and health conscious individuals who desire a beverage that fulfills thirst needs.

Competition:

Numerous competition exists in the soda market, especially fruit flavors.

Audience Knowledge:

This is a new product and consumers have no knowledge of it’s existence.

Goal of Image:

Use of design to send message that the soda is effective in quenching thirst.

How will design communicate goal of image:

Use of brand name and design should imply effectiveness of product to quench thirst in a natural way with natural ingredients.

Information to be included: 

Product name, logo, ingredients, nutritional information

Personality/Essence: 

Bright, clean, crisp with a intelligent design