Design work by: Cryinda Lewandowski
|
University:
Southern University of New Hampshire
Winter 2013 Class:
Graphic Design and Layout
BRIEF:
Design Usage:
The design will be used to describe blueberry mint soda.
Design Restriction:
Design size is restricted to a 4 compartment drink carrier with the
following dimensions:
W: 5 ¼ “ x H: 4 ¾”
The handle will allow for a 4 design but must make accommodations for a
push out carrying hole.
Audience:
The targeted audience will be for females age ranging from 18 –
50. Active females and health conscious
individuals who desire a beverage that fulfills thirst needs.
Competition:
Numerous competition exists in the soda market, especially fruit
flavors.
Audience Knowledge:
This is a new product and consumers have no knowledge of it’s
existence.
Goal of Image:
Use of design to send message that the soda is effective in quenching
thirst.
How will design communicate goal
of image:
Use of brand name and design should imply effectiveness of product to
quench thirst in a natural way with natural ingredients.
Information to be included:
Product name, logo, ingredients, nutritional information
Personality/Essence:
Bright, clean, crisp with a intelligent design
