Design work by:Marybeth Murdock
University:
Southern University of New Hampshire
Winter 2013 Class:
Graphic Design and Layout
"I like the idea of keeping a logo simple. They seem to stick in your mind longer. Look at the Nike swoosh, everyone recognizes the swoosh and you couldn't ask for a simpler." Marybeth Murdock
For my Graphic Design and Layout class at Southern University of New Hampshire, students had to create a logo package based, all while learning Adobe Illustrator, based on this small (made-up) brief:
Client Name: Coffee Buzz. Selling coffee, simple lunches and breakfasts only
Location: New York City
Look and Feel: Quaint, vintage and classical
Decor: Couches/music/listening stations to listen and share music. IPads at each table for customers
Selling point: It sells books and music
Audience: Young college students
Competition: Starbucks and Dunkin Donuts (mainly for their prices)
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