Monday, December 16, 2013

Coffee Buzz Logo Design

Design work by:
Marybeth Murdock
Southern University of New Hampshire
Winter 2013 Class:
Graphic Design and Layout 

"I like the idea of keeping a logo simple. They seem to stick in your mind longer. Look at the Nike swoosh, everyone recognizes the swoosh and you couldn't ask for a simpler." Marybeth Murdock

For my Graphic Design and Layout class at Southern University of New Hampshire, students had to create a logo package based, all while learning Adobe Illustrator, based on this small (made-up) brief:

Client Name: Coffee Buzz. Selling coffee, simple lunches and breakfasts only
Location: New York City
Look and Feel: Quaint, vintage and classical
Decor: Couches/music/listening stations to listen and share music. IPads at each table for customers
Selling point: It sells books and music
Audience: Young college students
Competition: Starbucks and Dunkin Donuts (mainly for their prices)

No comments:

Post a Comment